TORRANCE, Calif. Taking a page from the tuners, Toyota said a sporty Touring Edition of its popular Prius hybrid sedan will hit showrooms later this month, with a base price of $23,650, including a $580 shipping charge.
The 2007 Prius Touring Edition will feature 16-inch alloy wheels, a larger rear spoiler, foglamps and high-intensity-discharge headlamps. A tuned suspension will be standard equipment. Toyota also raised prices for the base Prius by $450 for '07. The Prius will start at $22,755, including a $580 shipping charge.
The Japanese automaker at the same time announced a round of price increases for much of its U.S. lineup, including a $200 price hike for the late-model-year version of the 2007 FJ Cruiser. The FJ Cruiser will now start at $22,515, including a $605 shipping charge, for the base two-wheel-drive automatic model, the company said.
The 2007 Camry will also get an increase of $250. A base Camry CE with a four-cylinder engine now starts at $18,850, including a $580 shipping charge. Toyota said the price adjustment for the 2007 Camry will take effect with vehicles produced on or after August 28 for U.S.-built models. For Camry models from Japan, the new prices will take effect on or after September 2.
What this means to you: Toyota is one of the few manufacturers that can actually get away with jacking up prices, especially in an era when Detroit automakers are constantly scaling back their MSRPs.